Which? Scam Alerts – 30/10/2025

Scam Alerts

Which? logo used for fake hearing aid adverts

Scam adverts on Facebook promoting hearing aids imply that they’ve been endorsed by Which?, but this isn’t the case.

In September, we were alerted to a series of dodgy adverts for hearing aids using the Which? branding. When we reported them they were removed after a few days. But these adverts have reappeared and despite repeated efforts to get them taken down, they remain live. Take a look at this scam to make sure you don’t fall victim.

Booking.com replaces customer service staff with AI bots

Booking.com scam victims are being forced to report traumatic fraud experiences to an AI bot and are struggling to get the help they need.

As staff cuts at Booking.com continue to erode customer service, we take a deeper look at the scam crisis on the site and reveal what needs to be done to fight back against fraud.

Why you can’t always trust a celeb endorsement

Scammers are still using fake AI videos of famous faces to peddle their phoney crypto investment schemes online. Social media is a gateway for these kinds of scams, with adverts appearing on both Meta and Google platforms.

We reveal who the most commonly imitated celebrities are and how we were able to help some victims get their money back after falling for this scam.

Stay safe,

Which? Scam Alert Team

P.S. Please share this information with your friends, family and neighbours – anyone who may find it helpful. Alternatively, they can sign up here to receive this directly to their inbox.


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